Raising $$$ for Ronald McDonald House.
From the Agency Wars website:
Agency Wars is a not-for-profit event. We have chosen Ronald McDonald House Toronto (RMH Toronto) as our designated charity of choice.
Since 1981, RMH Toronto has served as a welcoming home for out-of-town families who travel to Toronto seeking specialized medical care for their seriously ill children. Over the years, however, the House has evolved into more than just a place for families to stay. RMH Toronto is a place to heal better.
As the medical profession embraces “family-centred care”, and with research showing that children do better surrounded by the comforts of home and family, RMH Toronto plays a vital role in the continuum of paediatric healthcare delivery. Families who stay at the House can wake up each morning better rested, less stressed and better equipped to fight.
However, the sad reality is that the demand for rooms far exceeds the present House’s ability to serve families and at times the turn-away rate is as high as 70 percent. This is simply unacceptable.
To ensure RMH Toronto can help more families in the future, they are building a new 96-bedroom House to serve 80 families. The new RMH Toronto will be the largest Ronald McDonald House in the world!
Proceeds from Agency Wars will go towards the $34 million construction costs of building this remarkable new House. The new House truly will be a place to heal better.